INTERNATIONAL MARKETING

Question 1

Introduction

“Think globally, act locally” has become a famous call to action in various contexts, from environmentalism to politics to social justice. This phrase emphasizes the importance of considering the big picture while taking concrete steps to make a difference in our immediate surroundings.
Concept and Analysis
By encouraging people to think about the global impact of their actions while also taking steps to reduce their carbon footprint, the “Think globally, act locally” approach can effectively address environmental issues. Another area where this approach can be applied is politics. In an increasingly interconnected world, many of the most pressing political problems we face, such as immigration, trade, and terrorism, have global dimensions. However, political change often begins at the local level, with individual communities and cities taking action to address these issues. By encouraging people to stay informed about global events and trends while also getting involved in local politics and activism, the “Think globally, act locally” approach can help to build a more engaged and informed citizenry.
Conclusion
The “Think globally, act locally” approach is a valuable and necessary tool for addressing today’s complex and interconnected challenges. While not a panacea, it can help break down significant problems into manageable pieces, foster a sense of agency and empowerment among individuals, and promote more engaged and informed citizenship.

Question 2

Introduction

The “America First” policy has been debated and controversial in the United States and beyond. Some argue that prioritizing the interests of one’s own country is a legitimate and necessary approach to governance, while others view it as a narrow-minded and isolationist stance. In the context of India, the question arises whether the country should adopt a similar policy and promote an “India First” approach. While promoting the interests of one’s own country is undoubtedly an important goal for any government, it is also essential to recognize that we live in an increasingly interconnected world.
Concept and Analysis
One way countries can create barriers is by imposing tariffs on imports from other countries, making those products more expensive and less competitive in the domestic market. This approach can provide a short-term boost to domestic industries but can also lead to retaliatory measures from other countries, ultimately harming the overall economy.
Another way that countries can create barriers is through non-tariff measures, such as quotas, regulations, and subsidies. These measures can protect domestic industries from foreign competition but can also distort market outcomes and lead to inefficiencies. For example, support for domestic farmers can lead to overproduction and lower prices, harming farmers in other countries and leading to food waste.
Conclusion
In conclusion, while promoting the interests of one’s own country is undoubtedly an important goal, adopting a purely “India First” policy risks isolating the country from the global community and hindering progress on shared challenges. Instead, a more balanced and collaborative approach that recognizes the importance of international cooperation and collaboration is necessary.

Question 3a

Introduction

After extensive market research and analysis, the Ayurvedic drug manufacturing company has decided to launch its products in the post-pandemic global market. The company also plans to differentiate its products from the competition by highlighting the natural ingredients used in its Ayurvedic formulations and the traditional knowledge and practices behind them.
Concept and Analysis
By emphasizing the unique selling points of its products, the company hopes to create a strong brand image and gain the target audience’s trust. Additionally, the company plans to continuously monitor market trends and consumer feedback to make necessary adjustments to its marketing strategy and product offerings.
Conclusion
In conclusion, the Ayurvedic drug manufacturing company plans to launch its products in the global market post-pandemic by adopting a targeted marketing strategy, establishing local distribution channels, leveraging digital marketing, complying with regulatory standards, and collaborating with local healthcare providers.

Question 3b

Introduction

The Ayurvedic drug manufacturing company should also consider the target markets’ cultural differences and regulatory landscape before deciding on the market entry strategy. It should also develop a marketing strategy that caters to the needs and preferences of the target audience in each region. Additionally, the company should prioritize establishing relationships with key stakeholders in the target markets, such as regulatory bodies, distributors, and suppliers.
Concept and Analysis
By carefully evaluating the market entry options and selecting the right strategy, the company can enter global markets and establish itself as a leading player in the global Ayurvedic drugs market.
The Ayurvedic drug manufacturing company can consider the following market entry strategies to enter global markets:
  1. Exporting: This involves selling the products to distributors or wholesalers in the target market, then selling them to the end consumers. The company can start by initially exporting its products to a few countries and gradually expand its export operations as it gains a foothold in the global market. This strategy can be cost-effective as it avoids establishing a physical presence in the target market and allows the company to test the market demand for its products.
Conclusion
Both strategies have advantages and disadvantages, and the company needs to evaluate which approach aligns best with its long-term goals and resources. The company must also conduct market research to identify the target markets and the demand for Ayurvedic drugs in those regions.

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